YETI, Amazon are investigating alleged counterfeiters in a joint lawsuit

YETI and Amazon join forces in a legal battle to investigate suspected counterfeiters.

YETI and Amazon recently decided to team up to tackle suspected counterfeiters in a lawsuit filed in the U.S. District Court for the Western District of Washington. According to the lawsuit, "Michael White and Karen White of San Diego, California, advertised, marketed, offered and sold counterfeit YETI products, including the company's Rambler mug, in the Amazon store from February 2020 to September 2020" the lawsuit says alleges the defendants "used YETI's trademarks without authorization despite receiving cease and desist orders from the retailer"

Handshake: Image courtesy of Geralt via Pixabay,

The lawsuit continues:

"As a result of their illegal actions, the defendants have violated and misused the intellectual property of YETI (" IP "), deliberately deceived and damaged Amazon, YETI and their customers, and endangered the integrity of the Amazon business and undermined customer trust Amazon and YETI … The defendants 'illegal actions have resulted in Amazon and YETI devoting significant resources to investigating and addressing the defendants' wrongdoing and bringing this lawsuit to prevent the defendants from causing future harm to Amazon, YETI and their customers . "

Commenting on the matter, Cristina Posa, Associate General Counsel and Director of the Amazon Counterfeit Crimes Unit, said, “The company does not allow counterfeiting in its business and is taking aggressive action to target bad actors who try to evade our proactive protection. YETI's senior vice president, general counsel and secretary, Bryan Barksdale, intervened, saying the company was “working aggressively to protect our consumers, our intellectual property rights and our brand from the acts of counterfeiters and brands to protect those that facilitate the import and sale of counterfeit goods. ”

For the time being, the defendant's sales accounts were closed and refunds were granted to customers who received counterfeit products. Believe it or not, this is just the last fake lawsuit recently filed, and the announcement of that lawsuit comes at a time when Amazon is "under scrutiny by" Legislators on Capitol Hill for not doing enough to fight counterfeiting on their platform ”. During a hearing in July, CEO Jeff Bezos had to outline his company's "fight against counterfeiters" and stated that the topic is incredibly important to him. He added that "counterfeiting is a scourge".

In 2019, Amazon spent more than $ 500 on fraud prevention and launched Project Zero, "an initiative that aims to eliminate counterfeit products in the Amazon market through product tracking and automation that detect suspicious entries." In June 2020, the company also launched its Counterfeit Crime Division, a team dedicated to prosecuting “bad actors and making them accountable to the fullest extent of the law, including working with law enforcement agencies.


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